PRIMA INDUSTRIE Group is a worldwide leader in the field of the laser machinery for the metal sheet cutting and welding applications in 2D and 3D. With 40 years of experience in the high power lasers and laser machines for industrial applications, today the group has about 1600 employees with different facilities in the world such as Finland, USA, China and a diffused sales and service network is active in more than 80 countries. The headquarter and main R&D and Innovation activities are in Turin, Italy. The company is specialized in industrial laser systems and sheet metal working machines and it is a leading specialist in the world, in this sector. Its offering is one of the widest and covers all applications: laser processing, punching, shearing, bending and automation. Prima usually invests the 6% of the total turnover in research and technology innovation and it is proactive in European research, with different platforms and association such as EFFRA, EPIC, Manufuture and PHOTONICS21, AM platform. Basing on the long experience in mechatronic and photonic, Prima boosts innovation focalising the trend on three main topics: laser and photonic, advanced manufacturing processes as Additive Manufacturing and Industry 4.0. These aspects are considered in both Prima Industrie divisions that today are Prima power, the machinery division, and Prima Electro focused on the laser source and CN developments.